Welcome to the Pool and Spa Marketing blog by Collective Inbound (4.89 Star Rated On The Net). Our team creates posts ranging from local to national marketing, as well as profitable ideas within the industry.
When it comes to getting your business in front of potential customers, older forms of advertising are simply not enough. In this digital age, your online presence means much more than ever. Think about it, when’s the last time you or someone you know said they wanted to go to a certain business because they had good reviews?
The internet has become a screening process, allowing consumers to take their pick of the most relevant and trustworthy brand/business.
With this in mind, shouldn’t you alter your campaign accordingly?
Digital Marketing For Pool and Spa Companies
Consumer spending habits have changed dramatically.
In today’s modern age, more people are using the internet to research a business prior to turning into a customer. Additionally, companies tend to assume just having an online presence is enough.
“I have a website and we post on Facebook. We are digital experts!”.
Unfortunately, this is no longer enough to stand out is this competitive landscape. It is critical to continually grow your online presence and actively seek new reviews.
Google Rankings In The Pool and Spa Industry
But why is this the case?
There’s a joke in the SEO industry “The best place to hide a dead body is on page 2 of Google.”.
Meaning, 90% of users never move past page 1 of Google.
Ultimately, if your website is not on page 1 with good reviews, no one can even find your business let alone pick you from the other top results.
This Pool Marketing Stuff Is Confusing
We get it, you’ve likely spent quite a bit of money or time building your company website.
Between that, and the frequent product changes thanks to distributors constant innovation even managing the structure of a website can be a hassle.
There is a silver lining to this. When the barrier to entry is higher than average, competition is a bit less tough. Being that you are looking up this article you are already 10 steps ahead of those competitors.
But don’t stop here, whether you’ve come to Collective Inbound in search of new techniques, or a marketing company to handle this for you, it takes execution.
At the end of the day, if your digital campaign isn’t bringing in phone calls, email inquiries or foot traffic, then change your techniques.
Whether you’re actively working on your marketing and failing to see results, or you haven’t started yet it is crucial to understand what works.
If you prefer a DIY approach, we post frequent tips and strategies for pool and spa marketing companies. Check out our recent post “6 Tips To Help You Sell More Hot Tubs Or Swimming Pools”.
With this new information, it is up to you to take advantage of your website. Leverage it for quick wins (and sign up for these social platforms) such as:
- Page 2 Google rankings
- Facebook leads (messages/comments of interested buyers)
- Email Subscribers
- Pinterest for traffic to your video content
- Instagram for completed jobs
- LinkedIn for commercial/manufacturers
- Pool and Spa related forums